Yrsa Davila

Yrsa Davila
Yrsa Davila
Yrsa Davila

Art Producer, and administrator

Executive leader with extensive professional experience as a team builder with the ability to direct
complex projects in a multicultural setting, from concept to full operational status.
Track record for effective establishing lasting partnerships through growing network of community,
civic, business executives and government leaders. Direct and oversees planning and
implementation of powerful multiplatforms communications strategies . Great competency across
a broad range of executive and managerial functions.
Excellent time management skills, working with multiple projects simultaneously in a demanding,
fast-paced and complex environment with a blend of vision, creative leadership with the highest
standard of ethics. Fully bilingual (Spanish-English). Willing to travel or relocate.
Experience
2013-05 –
present
Puerto Rico Executive Director
The Leukemia & Lymphoma Society
Responsible for strategic direction of the Puerto Rico Chapter, including but not
limited to, achievement of annual net revenue goals through the direction of 4
major campaigns, projects and programs.

Transformed under performing non profit into thriving, financially successful
entity. Success includes 6 figures fundraising gains, double digit improvements
in multilevel volunteers recruitment and retention.

Built and mantain strategic alliances with corporate leaders and a multi
disciplinary group of multilevel volunteers that has resulted in more than
$2.500,000 in revenues for the last three years.

In collaboration with the Board formulate and execute comprehensive
marketing, branding and development strategies, coupled with compelling
marketing collaterals that ensured consistency throughout the organization and
enhanced revenues from major donors, foundations, government agencies, and
corporations.

2001-02 –
2013-12
Executive Director Advisor
Institute of Puerto Rican Culture
Created in 2001, the Trienal Poli/Grafica de San Juan: América Latina y El
Caribe, is the official cultural event of the government of Puerto Rico, directed by
the Institute of Culture of Puerto Rico. It is an artistic event of international scope
that promotes the experimental practices of contemporary art, with an emphasis
on graphics arts and its multiple forms
Introduced effective international massive Communications and Public
Relations strategies to boost event’s brand that increased in 45% the
awareness and attract a wider pool of visitors from local and international
audience.

In collaboration with Board members built strategic alliances and partnerships
with international organizations that resulted in more than 200 artists
participation from 150 countries.

Solicited and authored successful requests for proposals and grant
applications, secured $250,000 for the Trienal PoliGrafica de San Juan.

2005-02 –
2006-12
Marketing & External Affairs Director
Museo de Arte de Puerto Rico
Defined strategy and business plan for • the museum events.
Initiated program that standardized employee training and led to increase in
customer satisfaction.

Developed high quality local and international partnerships and alliances that
enhance the institution’s

Responsible for creating comprehensive external/internal communications
program; develop key messages; execute communications tactics that drive
positive results.

2001-03 –
2003-12
Public Affairs Director
The Conservation Trust of Puerto Rico
Develop and oversees partnerships and alliances that enhance the institution’s
position.

Plan, directs and oversees all aspects of organization’s
communications/marketing objectives and initiatives. Special projects.

Lead and oversees community • workshops.
1989-02 –
1983-12
Communications and Special Projects Director
Comisión Quinto Centenario de Puerto Rico e Iberoamerica
• Lead and oversees Communications & Special projects department.
Direct and oversees all aspects of the organization’s international (Latin
America & Spain) and local partnerships, cultural events, and publications.

Direct and supervise over 100 local and international cultural events as well as
organization’s Media/ Communications/Public Relations policies, objectives,
and initiatives including the inaugural opening of Museo de las Americas in
Puerto Rico.

• Lead and oversees workshops for Puerto Rico and Latin America Committees.
• Direct and supervise trainings for over 400 multilevel volunteers.
1985-08 –
present
Cultural Manager
Independent
Developed and produced more than 150 cultural local and international events
including fine arts,performance, alternative music, video festivals, poetry nights,
modern dance and community activities.

Project Manager for 1st. Public Art Project, Municipio de San Juan, Puerto
Rico.

Built strategic alliances with the Museum of the University of Puerto Rico, the
School of Fine Arts of Puerto Rico, Instituto de Cultura Puertorriqueña, and the
Conservatory of Music of Puerto Rico.

Co-founder of MSA Experimental Art Space – San Juan, Puerto Rico A highly
eclectic cutting edge cultural space in Old San Juan, Puerto Rico. This project
is part of the Latin America Art Archive in the Houston Museum of Fine Arts, as
one of the turning point in the fine arts scene in Puerto Rico.

Education
1978-08 –
1984-12
University of Puerto Rico
Bachelor of Arts: Art History/Communications
1983-08 –
2004-12
University of Puerto Rico additional courses
Media Law & Ethics
Art & Intelectual Property Laws
Environmental Law Compliance Course, Bufete Fiddler, Gonzalez & Rodriguez,
San Juan, P.R.
Social Marketing
International Marketing
Japanese studies, Multi- Language Institute / Quechua and Pre-Hispanic Culture